How To Kill It On Social Media Without Feeling Like You’re Giving Away All Of Your Proprietary Curriculum For Free

Julie Chenell

Julie Chenell's presentation on Striking Gold Summit reveals how course creators can thrive on social media without fearing the loss of proprietary information. She emphasizes the distinction between selling information versus transformation. Using the acronym "CURATION", she outlines how curated content drives real value. Julie asserts that giving away valuable information boosts authority and competitiveness, while the true value lies in the transformation curated courses provide.

Key Takeaways

• Focus on selling transformation, not information.
• Information is a commodity; transformation is the true value.
• Use the acronym "CURATION" to curate content effectively.
• Don't fear sharing valuable content on social media.