Repurpose Course Content: Double Your Sales and Create Hot Leads for Your Course

Monica Froese

Monica Froese discusses the power of repurposing course content into profitable digital products during the Striking Gold for Course Creator Summit. She addresses common concerns about cannibalizing sales and explains how repurposing fosters trust, authority, and leads to upsells.

Key Takeaways:

• Repurposing content meets various customer price points.
• Smaller products build trust and authority.
• Continual selling opportunities keep audiences warm.
• Audit existing content for repurposing potential.
• Use various tools like Loom, Hello Audio, and Cast Magic for repurposing.
• Promote courses through product listings and follow-up emails.
• Real-world examples like Taylor Swift and Disney illustrate this strategy.