Creating In-Product Marketing for Additional Sales

Monica Snyder

Monica Snyder, a 25-year veteran in digital marketing, emphasizes actionable steps for maximizing post-course revenue. These tactics aim to increase customer lifetime value, bolster relationships, and position yourself as a long-term partner. For more tips, download the free Easter eggs guide at birdsong.co/gold.

Key Takeaways

• Create next steps modules
• Add affiliate links
• Invite students to become affiliates
• Offer in-product discount codes
• Utilize project plans/course trackers
• Incorporate "why did you buy?" prompts
• Implement upsell surveys