The Science of Shareability:

A simple system to create fast, impactful, and authentic content that your audience can’t help but share

Dana Malstaff

Dana Malstaff’s presentation at the Striking Gold Summit delves into the "Science of Shareability," providing a simple, actionable system to create compelling content. She emphasizes understanding human behavior and the core desires that drive shareability. Her approach includes crafting effective "nurture to convert" messaging and developing a deep connection with the audience through authenticity, trust, and reliability.

Key Takeaways

• Understand basic human emotional needs
• Employ nurture messaging: Movement Manifesto, Permissions and Belonging, Industry Opinions, Emotional Niching
• Create trust through authenticity
• Utilize the "nurture to convert" system
• Test small content ideas and iterate for wider impact