Playing the Email Long Game: How to Convert the Other 90% Who Weren't Ready to "Buy Now"

Cheryl Rerick

In her presentation, Cheryl Rerick discusses the importance of playing the email long game to convert the other 90% of potential buyers who aren't ready to purchase immediately. She emphasizes the need for consistency, intentionality, and strategic automation in email marketing to build lasting connections and drive conversions over time.

Key Takeaways

• Email marketing targets 90% of buyers not ready to purchase immediately
• Consistency and intentional strategy are crucial for email deliverability and reputation
• Automated, personalized email journeys result in higher engagement and revenue
• Understanding and optimizing one's sales cycle length can enhance long-term conversions