How to Plan Your Course Launches and Shop Promotions for Maximum Profit

Monica Froese

Monica Froese shared strategies for planning course launches and shop promotions to maximize profits in her presentation on the Striking Gold Summit. She detailed the importance of aligning marketing calendars and utilizing a mix of email campaigns and shop promotions to keep audiences engaged. She also emphasized leveraging data to drive shop strategy and boost average order values.

Key Takeaways

• Plan shop promotions around course launch dates
• Use regular email marketing to maintain audience engagement
• Implement strategies to increase average order value (AOV)
• Utilize project management tools like Asana and Google Calendar
• Regularly review data to inform marketing decisions