How to Plan Your Course Launches and Shop Promotions for Maximum Profit

Monica Froese

Monica Froese shared strategies for planning course launches and shop promotions to maximize profits in her presentation on the Striking Gold Summit. She detailed the importance of aligning marketing calendars and utilizing a mix of email campaigns and shop promotions to keep audiences engaged. She also emphasized leveraging data to drive shop strategy and boost average order values.

Sell While You Sleep With Instagram Chatbots

Becky Beach

Becky Beach delivers an insightful presentation on leveraging Instagram and chatbots to boost sales of digital products and courses. She shared her journey, tips on maximizing Instagram Reels, and provided a detailed walkthrough on using chatbots for automated customer engagement.

Playing the Email Long Game: How to Convert the Other 90% Who Weren't Ready to "Buy Now"

Cheryl Rerick

In her presentation, Cheryl Rerick discusses the importance of playing the email long game to convert the other 90% of potential buyers who aren't ready to purchase immediately. She emphasizes the need for consistency, intentionality, and strategic automation in email marketing to build lasting connections and drive conversions over time.

How to Balance Content and E-commerce in Your Email Strategy

Dr. Destini Copp

Dr. Destini Copp enthusiastically shares how to make money from newsletters without exhausting your subscriber list. Drawing from her extensive experience and a six-month research study, she walks listeners through optimizing their email strategies. Dr. Copp discusses treating newsletters as standalone products, using a magazine-style format, and diverse monetization methods. For interactive support, she introduces tools like her newsletter profit calculator and the Newsletter Profit Club collaboration app.

Two Email Strategies That *Don't * Involve Direct Promo That Make Me Sales Every Single Week

Dama Jue

Dama Jue shares her top two unconventional email marketing strategies that generate sales every week. Moving past traditional direct promotions, Dama reveals how to leverage "multi-linking" and "strategic footers" to drive revenue. By integrating subtle sales opportunities into value-driven emails, these methods ensure high engagement and consistent sales without overwhelming subscribers.

Money-Making Flash Sales

Elizabeth Goddard

Lizzy shares actionable strategies for executing highly successful flash sales. She emphasizes engaging email tactics, social media promotion, and thoughtful planning while offering tips on goal setting, discounts, and customer engagement. Elizabeth also encourages immediate action and provides a "Lizzy credit" to incentivize purchases.

A Simplified Process to Go From Membership Vault to Digital Shop

Lucy Reyes

In her engaging presentation, Lucy Reyes simplifies the process of converting membership content into a digital shop format to boost sales. She outlines three essential steps: conducting an inventory assessment, repackaging content into standalone offers, and adding products to a digital shop. Lucy emphasizes the benefits of repurposing content, such as generating ongoing revenue and attracting different customer preferences. She also highlights using a project management tool like Trello to streamline the workflow.